Case Study
Streamlining Cross‑Region Replication in a Cloud‑Storage Console
1. Business Challenge
Small‑to‑mid‑size customers avoided cross‑Region replication because setup felt “complex and risky.”
2. My Objectives
- Write production‑ready microcopy for a 5‑step “Ready‑to‑Copy” wizard—labels, helper text, empty‑states, errors, and success/failure modals.
- Embed bite‑sized education (“Why this matters”) without slowing task completion.
- Establish a reusable content pattern for future storage workflows.
3. Content Strategy & Process
| Phase | My Contribution |
|---|
| Research | Audited competitor flows; ran a 5‑person think‑aloud study on the existing setup page. |
| Content framing | Proposed four tone pillars—Clear · Helpful · Trust‑Building · Concise. |
| Copy deck | Built a CSV with columns for UI surface ↔ copy ↔ character count ↔ rationale. |
| Redline review | Annotated Figma; partnered with designer to resolve truncation issues in German and Japanese. |
| Localization hand‑off | Provided glossary of 23 domain terms; pre‑QA’d for string budget. |
| Post‑launch audit | Used analytics funnel to spot a drop‑offs at the “KMS warning” step—flagged as next iteration. |
4. Sample Screens & Microcopy (sanitized)
| Wizard Step | Before (legacy text) | After (my revision) |
|---|
| Empty state | “Configure replication now.” | “Copy objects to another Region in minutes—keep data safe and compliant.” |
| Destination bucket placeholder | “Choose bucket.” | “Select a bucket in another Region” |
| Error banner | “Replication role error.” | “We couldn’t create the replication role. Try again or open a support ticket.” |
Click to view two annotated screenshots (IDs blurred)
5. Takeaways
- Micro‑learning beats tooltips. Inline “Why this matters” snippets raised rule‑creation confidence in tests.
- Localize early. Catching character‑budget issues during redlines prevented last‑minute copy shrink.
- Warnings need escape hatches. Next iteration: let users bypass the KMS mismatch banner with a single toggle.